Staples refuses to be part of the crowd. We want to improve the shopping experience for our customers and stand out in their minds. But how can we differentiate ourselves? Part of the solution is in the new Dover Store concept.

Customer-centric Shopping

The Dover stores were designed to be “customer-centric” which means:

· Shorter aisles make it easier for customers to get what they’re looking for.

· Better visibility and improved bright lighting throughout the store.

· Improved signage allow customers to navigate and find what they are looking for more quickly.

· Racetrack design makes it easier to shop and products are adjacent to complementary items.

· Securing the store and not the products lest customers view products “live” resulting in more purchases.

“The overall customers response has been positive,” says Vice President, Sales and Merchandising, Bob Madill.