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As competition in the retail sphere continues to increase, the importance of accurate location research becomes imperative. Just as Ted Williams used statistics to know his “sweet spots”, we leverage statistical analytics to find the “home runs” and continue to improve our “hit rate”. While a sales model takes into account multiple variables that significantly impact sales, the analyst’s role is to take these complex and dynamic variables, e.g. linking demand of goods and services to its spatial distribution, etc. and other techniques to zero in on the profitable locations. What we find is that a location in Manhattan KS can be just as profitable as one in Manhattan NY. .
Jenice Tom
Manager, Real Estate Research500 Staples Drive
Framingham, MA 01702
Dept. Fax: 508.253.8951
